The PlayStation consoles have managed to innovate and cultivate an increasingly large audience with every generation. Unsurprisingly thePlayStation console franchise is incredibly successful, and thePlayStation 4seemed to build on the achievements of other iterations with popular exclusives and features. The company behind the franchise has now revealed just how much of a hit the console has been and it is staggering.
The original PlayStation was released in 1994 and it entered a competitive market. However, through the implementation of3-D graphics and groundbreaking titles, the PlayStation quickly made a name for itself. The following iterations built on this success and the franchise have become a leader of the gaming industry. This generation saw PlayStation monopolize on the gaming market and seemingly gain an advantage of its closest competition the Xbox and the sales figures support this.
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Sony has announced that the PlayStation 4 has shipped 112.3 million units since its launch in 2013 and while these sales are declining this is an incredible achievement. Sales are likely declining as anticipation for the next console in the franchise increases and it seems that Sony is expecting the PlayStation 5 to make an impact similar to thevery popular PlayStation 4. The company has already begun increasing production of the PlayStation 5 because of expected demand and it will be interesting to see if the company uses similar techniques to swear consumers.
A major part of thePlayStation 4’s strategy has been exclusive gamesand this has proved to be a fruitful avenue for Sony and the developers of titles. The recent commercial success ofGhost of TsushimaandThe Last of Us 2illustrates how effectively this strategy of using games as a vehicle for driving console sales is.
Despite the success of recent games, the PlayStation 4 is slowing down in terms of sales and this is likely because of how much of an impact it has already made in the gaming market. With over a hundred million units shipped it seems that the consumers who have been interested in the console will have likely picked it up, and those who have been on the fence will be waiting for the next generation of systems. Either way, it seems that Sony is confident in the next generation and satisfied with this considerable sales statistic.
It will be interesting to see if PlayStation can replicate its success for yet another generation, but the early buzz around the next generation and the new games the franchise is offering looks to be a positive sign. The future looks bright for the franchise and while it was not in doubt, it looks like thePlayStation 4has dominated this generation of consoles.
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